Herbert Hernandez – Bridging the Worlds of Art and Advertising

Herbert Hernandez, Manila, Philippines

Herbert Hernandez is an advertising executive, musician, and songwriter whose work spans industries, genres, and creative mediums. As the co-founder and founding partner of GIGIL, an award-winning independent advertising agency, Herbert has spent over 20 years crafting campaigns that leave a lasting impact. His work has earned him accolades at some of the world’s most prestigious advertising festivals, including Cannes Lions, the Clios, and the APAC Effies.

A Seasoned Musician

Herbert Hernandez, Manila, Philippines

In addition to his advertising career, Herbert Hernandez is also a seasoned musician. He plays guitar for two of the Philippines' beloved rock bands, 6cyclemind and Moonstar88. He is the creative mind behind "Migraine," a song that has amassed over 100 million streams and continues to resonate with fans.

New Standards For Creativity And Influence


Herbert Hernandez, Manila, Philippines

Herbert Hernandez’s dual contributions to the music and advertising industries have not gone unnoticed. He has been featured in Campaign Asia’s ‘40 Under 40’ and Adweek’s ‘Creative 100,’ lists that celebrate the most promising and innovative minds in the creative world. Whether strumming a guitar or leading an advertising campaign, Herbert Hernandez continues to set new standards for creativity and influence.

Original Source: https://herberthernandez.square.site/s/stories/herbert-hernandez-bridging-the-worlds-of-art-and-advertising


Location: Manila, Metro Manila, Philippines

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  Herbert Hernandez  is a renowned Filipino creative leader, known for his achievements in both advertising and music. As a founding partner of GIGIL, an independent agency that has won prestigious awards such as Philippines Independent Agency of the Year and APAC Effies Gold, Herbert has reshaped the advertising industry in the Philippines. He has over 20 years of experience in advertising, with his work being celebrated at international festivals like Cannes and the Clios. Herbert also plays guitar for 6cyclemind and Moonstar88, two of the Philippines’ most popular bands. His songwriting talents are highlighted by the success of his song "Migraine," which has garnered over 100 million streams. His contributions to both industries have earned him recognition on Campaign’s "40 Under 40" and Adweek’s "Creative 100." Herbert’s passion for creativity and storytelling continues to inspire and influence both the advertising and music industries.
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