Herbert Hernandez, Manila, Philippines

Herbert Hernandez is a renowned Filipino creative leader, known for his achievements in both advertising and music. As a founding partner of GIGIL, an independent agency that has won prestigious awards such as Philippines Independent Agency of the Year and APAC Effies Gold, Herbert has reshaped the advertising industry in the Philippines. He has over 20 years of experience in advertising, with his work being celebrated at international festivals like Cannes and the Clios. Herbert also plays guitar for 6cyclemind and Moonstar88, two of the Philippines’ most popular bands. His songwriting talents are highlighted by the success of his song "Migraine," which has garnered over 100 million streams. His contributions to both industries have earned him recognition on Campaign’s "40 Under 40" and Adweek’s "Creative 100." Herbert’s passion for creativity and storytelling continues to inspire and influence both the advertising and music industries.
Location: Manila, Metro Manila, Philippines

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