Herbert Hernandez is a renowned Filipino creative leader, known for his achievements in both advertising and music. As a founding partner of GIGIL, an independent agency that has won prestigious awards such as Philippines Independent Agency of the Year and APAC Effies Gold, Herbert has reshaped the advertising industry in the Philippines. He has over 20 years of experience in advertising, with his work being celebrated at international festivals like Cannes and the Clios. Herbert also plays guitar for 6cyclemind and Moonstar88, two of the Philippines’ most popular bands. His songwriting talents are highlighted by the success of his song "Migraine," which has garnered over 100 million streams. His contributions to both industries have earned him recognition on Campaign’s "40 Under 40" and Adweek’s "Creative 100." Herbert’s passion for creativity and storytelling continues to inspire and influence both the advertising and music industries.
A Brief Introduction About Herbert Hernandez — Guitarist in Manila, Philippines
Herbert Hernandez is a true creative leader, excelling in both the music and advertising worlds. As a founding partner of GIGIL, he has helped the agency achieve numerous accolades, including being named Philippines Independent Agency of the Year. Herbert is also a talented guitarist and songwriter, playing for the bands 6cyclemind and Moonstar88. His hit song “Migraine” has been streamed over 100 million times, cementing his status as a top songwriter in the Philippines. With 20 years of experience in the advertising industry, Herbert Hernandez has won multiple awards, including Cannes Lions and the APAC Effies. His contributions to the creative world have earned him recognition on Campaign’s “40 Under 40” and Adweek’s “Creative 100.” Whether in music or advertising, Herbert’s innovative ideas and passion for creativity continue to inspire others and shape the industry.
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